Null Motion Archive
Spring 2023
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Null Motion is a fictional museum that houses a collection of motion studies that explores a variety of modern and traditional production techniques including but not limited to, Adobe After Effects, traditional animation, and cinematography. The overarching theme is the value and malleability of zero. The identity system reflects this narrative through an amalgamation of jittery, fast, repetitive motion that stretches, deforms and changes, utilizing a mix of analog/digital media, and kinetic typography. The result is a patchwork of movement and disparate elements, challenging conventional design.